I have spent years inside podcast studios and strategy sessions with accomplished women. In the deep, specific conversations that happen when someone is trying to build a platform for the first time.
And in nearly every one of those conversations, at some point, a woman would say something and then almost immediately dismiss it. A casual aside. A parenthetical, said with the body language of an apology, as if what she was about to share was too small, too specific, too obvious to be worth anyone else's time.
That thing. That exact thing. Was always the most important thing she said.
We write the way a long-form journalist writes, with rigor, specificity, and respect for the intelligence of the reader. Nothing trend-chasing, nothing that could have come from any other brand. Think the iceberg, not the Titanic. What you feel matters more than what you see.
No. o1
It starts with the Blueprint. One real conversation, not an intake form, the kind where you say something offhand and we slow everything down because that offhand thing is the most important thing you have said in years. From there, we build a podcast that sells, produced by us or by a team we trust. Your voice, documented precisely enough that nothing gets lost in translation.
No. o2
Our clients are not beginners. They are established founders, service providers, and advisors who have already proven the expertise. What they have not built yet is the platform to be known for it. We work with women who are ready to stop being the best-kept secret in their industry.
No. o3
ALWAYS ON BRAND
HAPPY
PLACE
TREND
COCKTAIL
ORDER
Guilty Pleasure
NEVER
WITHOUT
PICK ME UP
VACAY
SPOT
I have always been a translator. In my corporate career, I sat between the people who needed something built and the engineers who knew how to build it, and I made them intelligible to each other. I learned three languages, not for the credential, but for the conversation. I wanted to be in the room with people I would otherwise never be able to reach.
What I've spent the last seven years doing in podcast studios is the same work, in a different medium. A consultant walks in with a decade of frameworks organized the way decades of practice organize things: intuitively, contextually, without a clear taxonomy. I listen. I ask the question that goes one layer deeper. Then I translate, from the way she has always known it to the way the world needs to hear it.
The medium is content. The work is translation. It always has been.
KNWN builds podcasts that sell for the expert who has more to give than she has ever had a platform to give it.
I have spent years in podcast production, launched more than 100 shows, and worked with more than 40 creators across industries, before I ever built KNWN. I am based in Ann Arbor, Michigan.
— tam smith